Clever Marketing?
Fosters TV has taken two different approaches in the past few years. These approaches are very similar. They are also geared toward the same goal that any commercial has: To sell more product. The Fosters TV campaign has been created in order to sell more Fosters beer. They do this both by showing the product, showing how good it is, and by making people laugh. The two different campaigns both take this approach. They use humor to draw people in and help them become attached to the product and want to buy more of it. The first approach was just to have random commercials where people used Australian slang to talk about life and beer. The second one is discussed below.
The most recent campaign is one involving Alan Partridge. That is a name that many people will recognize. He has enjoyed a lot of fame and fortune and a comedian, a television actor, and an actor in big screen movies. Now, he has signed on to do an ad campaign for Fosters beer. He will be a part of a show that airs in twelve minute episodes. His goal will be both to be funny and to sell the product, and it promises to be some of the best material that he has put out to date.
One interesting thing about this campaign is that it will be shown on the internet. You will not need to have a certain television channel in order to watch the show, but can just go online and watch it when it comes out. This will make it very easy to see new material from Partridge. Which means you can watch it while on villas in spain if you can access wifi.
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